Cross-screen Marketing Solutions

A decade of Wapple

Company History

Wapple founders had been delivering mobile web solutions since 2002, starting as a direct to consumer service before incorporating the company in 2004 and evolving into a leading mobile marketing agency with its own patented mobile web technology platform.

Wapple extends its decade of knowledge and experience to deliver full cross-screen marketing strategies to its clients, incorporating mobile web, mobile commerce, mobile apps and tablets.

Wapple's services reach a world-wide client base including some of the largest consumer brands and agencies. Additionally Wapple licenses its technology to thousands of companies who simply wish to manage their own mobile web sites.

Best Web Tool -

Wapple is recognized as a Best Web Tool of 2012 by for delivering excellent web services for mobile.

Mobile Entertainment's Top 50 Mobile Innovators - 2011

This veteran mobile site specialist offers a DIY platform for small companies to build sites but also works with multinational brands on giant campaigns. Wapple has been around for many years, but its range of services is now coming of age, as the smartphone age makes marketers aware of the need for properly optimised mobile sites. Recent high profile projects include microsites for Pantene and Ford Fiesta.

Overall Champion - ICT Excellence Award 2009

"Wapple beat off stiff competition to scoop a double win at the 2009 ICT Excellence Awards, including 'Overall Champion'. The fast-growing and successful company won the awards for Overall Winner and Best Innovative Product for its Architect from Wapple technology. The judges selected Wapple for its technical brilliance and provision of a product that taps into the rapidly increasing use of the internet via mobile phones."

Best Innovative Product - ICT Excellence Award 2009

Wapple was awarded 'Best Innovative Product' for its product Architect, which enables existing website content, data and applications to be presented perfectly for mobile users and mobile browsers. Architect is a revolutionary and truly barrier-breaking solution for anyone developing for mobile. The ICT Cluster Excellence Awards were presented at the evening Awards event following the Annual ICT Cluster Conference held on 10 November 2009

Best Corporate Data Application - Mobile Data Association Awards 2008

Wapple's web-based site builder tool - that breaks down the barriers to creating and publishing highly functional, professional and creative mobile internet sites - has been named 'Best Corporate Mobile Data Application' at this week's Mobile Data Association Awards. The awards were judged by members of the Association and the winners announced on 1 July.

Best Mobile Publishing Platform - Mobile Entertainment Award 2007

Wapple was named 'Best Mobile Publishing Platform' at the Mobile Entertainment Awards 2007. The prestigious Awards, took place at The Brewery in London on 18 September, brought together the cream of the mobile content world to celebrate innovation and achievement. Wapple triumphed over six, short-listed nominees, by a judging panel of 400 of the mobile content world's highest regarded executives, covering all aspects of the industry. The event, now in its second year, was organised and hosted by Mobile Entertainment magazine and is now recognised as one of the mobile industry's calendar highlights.

Most Innovative Enterprise Application - Mobile Internet Innovation Awards 2007

Wapple has been named 'Most Innovative Enterprise Application' at the Mobile Internet Innovation Awards 2007 that took place at the Mobile Internet World trade show on 14 November in Boston. The Awards were created by xchange magazine and Trendsmedia to recognise and celebrate leaders in the development of the fast growing Mobile Internet market.

Rich Holdsworth

Chief Executive Officer

A recognized name within the mobile industry for having true, proven, foresight into mobile internet Rich has been key in the creation of Wapple core technology. Rich has 8 years background in Web and Mobile Development and 8 years within Video Games Creation and Development as Lead Designer on 'Number 1' products. He was credited in the Sunday Times for creating the first ever WAP game.

Anne Thomas

Co-founder & Chief Operating Officer

As an entrepreneur & co-founder of Wapple Anne has built and grown the business since 2004, establishing strong operation, raising significant growth capital and creating a solid foundation for the Company's future.

Her marketing focus has generated a rapidly growing global, licensed, user-base of Wapple's world-leading, mobile web technology.

As a pioneer in 2002 Anne started providing D2C services over WAP until incorporating Wapple with her co-founder and has been voted in the top 50 international women in mobile for a number of years.


Kevin Caley

Kevin Caley has a degree in metallurgy and started his career in the car industry as a production engineer and graduate training officer. After a Cranfield MBA he moved into venture capital specialising in smaller, early stage investments and has made over 400 investments over the past 28 years. He has a particular interest in technology and personal computing.

Kevin is Managing Director of the £10m Advantage Early Growth Fund in the West Midlands which made 61 investments in 7 years alongside private investors. Kevin has responsibility for acting as mentor and NED to 17 of the AEGF Portfolio companies including Ltd.

Kevin is the author of several publications including the first ever guide to small business finance and the DTI sponsored book on how to set up and manage a small investment fund. He has also been responsible for interactive guides to grants, business advice and the Enterprise Investment Scheme.

Recently he has established his own start up internet business ( an on-line auction website for business loans.

Bill Andrewes

After service in the Scots Guards, Bill went into the service industries as a salesman and marketing manager with the Rank Organisation. In 1968 he joined Granada and after 12 years became Managing Director of Granada TV Rental. He joined the Group Board in 1981 with responsibility for all Granada's rental and retail operations. In 1990 he took over the Leisure division. He left Granada to start Two Way TV in 1992, a company developing technology for interactive television. 11 years later he left to focus on angel investments.

Sophie Muir

Sophie joined the UK Banking & Broking team in October 2010. She is a Director and Senior Credit Officer and is responsible for managing a number of global relationships for clients within Technology, Media and Telecommunications (TMT).

Sophie has worked for Citi in London and New York for more than 10 years within the Global Loan, Project and Structured Trade Finance, and Risk divisions. Most recently, she was Portfolio Manager for managing credit risk to the TMT sector in Europe. Prior to joining Citi, she was a Relationship Manager at Chase Manhattan's Private Bank (now part of JPMorgan).

Sophie holds a M.B.A. from Georgetown University and a BA in History from Williams College.

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