JWT and Microsoft came to us with a very wide, engaging and fun concept. An extremely original campaign to strengthen the Trident brand position among its target market. The objective was to be met with strikingly unconventional, though effective means.
Not to shy away from an extremely wide brief, Wapple delved into the pre project multi-partner discussions with endless ideas around potential 'pointless fun' activities. What resulted was quite remarkable. Amongst various social media campaigns such as a video of a Polar bear on the Mediterranean coast, the most ridiculous of the bunch was without doubt the chicken project. We set up a chicken farm in Surrey, UK - giving all chickens a name and an RFID tag to make them trackable. The chickens had a great time with a disco, gym, cinema and beach. When a chicken laid an egg there was a post sent out on the Facebook page, the post included a link, which sent the user to a site that allowed you to control a paintball gun situated in a Barcelona shopping mall. The gun fired at t-shirts pinned to a wall... pointless, but extremely .
Didlr required end-to-end service and a consistent brand and user experience across all platforms, whilst at the same time taking advantage of and adapting for the in-app capabilities of iOS, Android & Windows. Tablet, web & FB versions would take advantage of the larger screen real estate.
Wapple developed full back-end infrastructure to support the social network & enhanced the user experience on the front end, applying knowledge of each platform's capabilities. We also created brand assets and ensured consistency of brand across all platforms. Additionally we have developed a mobile web experience which supports 50% of all web traffic. Didlr is being recognised as one of the best apps on the new Windows 8 platform. Ongoing support will provide Didlr with continuous improvement ensuring they can react to the needs of their consumers.
Meguairs' approached Wapple looking to create an engaging mobile experience that maintained their company branding. They recognized the importance of mobile and wanted to give their consumers help, information and interesting multi-media content.
Wapple worked closely with Meguiars to identify key content, including products and how-to-videos for mobile and tablet consumers. The site was designed to reflect their existing online branding, Meguiars were delighted with the response their mobile presence received and its success across multiple devices. Wapple continue to maintain and refresh the site as their mobile consumers grow.
Pantene approached Wapple with a brief to mirror their desktop site to embrace their growing mobile audience. They wanted to ensure the mobile site maintained their product portfolio and was always up to date to ensure their customers received the same Pantene experience across all platforms.
Wapple designed and developed multiple mobile sites to Pantene's specification to mirror the desktop site as requested, and we have continued to maintain and update in a number of languages. As our relationship with Pantene developed, we became integrated into the core digital team, joining initiative and status calls on a regular basis, giving a consistently valuable input to digital work. Pantene supplemented their cross platform presence with successful mobile media campaigns and QR codes ramping their mobile traffic up to over 30%.
Microsoft and Hyundai needed an agency who could deliver a ground breaking interactive digital campaign. Muiti-platform, muiti-territory. This campaign promotes Hyundai's new branding - New Thinking, New Possibilities. Featuring new thinkers; which include celebrities, entrepreneurs and record breakers.
Wapple consulted with the Client's Agency on the mobile & web components and delivered a multi-platform, digital/social content experience in the UK, France, Germany, Italy, Spain, Australia and Brazil. Content was integrated into the MSN hub and controlled with a Wapple proprietary CMS to allow regular content churn. The focus of the experience was on an interactive test, which generated an index of over 50,000 users - cross referencing them with the featured celebrities and well known thinkers. Interest in the test was generated by creative films which were shared viraly. The campaign was widely acclaimed by industry publications and social consumers alike.
When ZSL approached Wapple they were keen to produce a two-section mobile site for their two zoos, London and Whipsnade. They stressed the importance of mobile sites that worked across a range of old and new devices whilst maintaining the integrity of their desktop site & branding.
Wapple presented a number of mobile-specific designs & user-flows for ZSL to choose from. The build itself was straightforward, using our own mobile-specific building platform and as result it would naturally adapt, scale & optimize to all devices old and new. ZSL receives a majority of its traffic from smartphones & tablets. Now with this mobile optimized version consumers can receive news, book tickets & get integrated directions & maps no matter what their device.
A mobile hub for T-Mobile's Live Rising concerts: a series of Internet-streamed music events featuring up-and-coming artists.
Wapple worked with T-Mobile on design, aesthetic & user experience for both the web & mobile sites, which would gain a massive audience across the United States. Live-streaming of the concerts saw exceptional amounts of mobile traffic, while social chatter and sharing rocketed during the gigs. Concert highlights were available for those who had missed out, while the mobile channel featured exclusive behind-the-scenes content about the acts.
Wapple were asked to design application interfaces for iPhone and Android handsets in order to showcase website content while taking advantage of native capabilities.
The design team produced documents which illustrated a user's flow through the application, and delivered high resolution design elements for the development team to incorporate into the application on iPhone, iPad, alongside Android phones and tablets. The application is currently available on the US app stores.
Approached to create the mobile experience for WestJet's Rewards campaign: a daily treasure hunt in order to win WestJet dollars.
The original scope only required Wapple to design and build pages to promote the concept of the Rewards scheme while illustrating the wide range of destinations the airline flies to. The week before the campaign was due to launch, the client changed their mind and requested the same functionality as was available on the desktop portal. Not one to say no, the team were able to get the remaining pages built, as well as implementing the same third-party functionality as was available elsewhere. Mobile saw high levels of traffic, a large number of user registrations, and importantly a very high percentage of repeat visitors and logins as users took the opportunity to log in and enter each day in order to secure some of WestJet's millions in prizes.
Olay approached us with a desire to mobilise thier existing web presence across multiple platforms, ensuring the brand was presented consistently.
Olay successfully drive traffic to their mobile platform as a result of a succession of mobile media campaigns. Since adding mobile and tablet sites to their online portfolio, mobile traffic has dramatically increased from less than 10%, to regularly surpassing 25%, this is testament to the success of their mobile platform and media campaigns.
P&G came to us to turn their old Tide mobile site into something fresh and effective for the target audience. As well as offering comprehensive product information, they wanted to be useful to customers by providing guidance with laundry problems as well as offering discounts and promotions through the mobile site.
Wapple's design team worked extensively with the brand to create a beautiful, easy to use mobile site offering easy access to relevant content, all the information consumers needed on the Tide product range, along with written and video reviews from customers. In addition to product information, a bespoke stain brain application was created to guide users through their issues to the ideal solution in the Tide range. Special offers were also promoted on the site, along with documentation of Tide's journey across America, helping the nation to clean up after environmental disasters.
EA Sports needed a unique mobile experience for FIFA 13 that would be accessed across 13 territories in multiple languages.
We created the experience using our own mobile campaign building platform which includes location management & language detection tools. Scalable hosting was used to handle the huge web traffic that came with EA Sports' most popular game worldwide. Game features had prominent slots on the homepage & dedicated news/video feeds provided live content. A tablet version was provided to ensure these consumers got the best experience on their device.
EA Sports needed to mobile optimize their suite of sports sites to deliver engaging mobile-specific experiences for a vast user base.
Madden are extremely popular American Football games so it was important to us to deliver an experience that was seamless with a adaptable & scalable infrastructure to manage the huge volumes of traffic from smartphone & tablet. Consumers receive game information, news / video feeds as well as being able to order the game through the site.
Shortlist Media brought it to our attention that they were ready to implement a fully blown mobile strategy for the Shortlist 'freemium' weekly magazine. Shortlist already had a desktop presence, which was taking in huge traffic levels from both the UK and US. They recognized from their analytics that over 25% was coming from mobile devices. They knew they needed to take action quickly in order to satisfy their readers and monetize the activity.
Wapple was enlisted to apply the full creative design and development treatment to the Shortlist mobile experience. This mobilised all of Shortlist's article, gallery, quiz and competition content as well as the generation of new mobile specific features. One great feature in particular is the Pints and Pistachios section - which utilises GPS to serve the consumer with a selection of rated and reviewed watering holes and gastropubs in their vicinity - wherever they might be across the UK. As the site traffic continues to grow and diversify, we look forward to adding to the experience to further satisfy the ever mobile Shortlist readers. A key requirement was to deliver a site which would offer a like-for-like redirect from a desktop article for mobile. Wapple utilised the Architect product to meet this need.
Shortlist Media's female targeted 'freemium' weekly. Much the same as the Shortlist brand, the Stylist site is targeted to female readers. Shortlist Media needed a fully dynamic, feed driven experience for their female consumers.
Wapple approached the project with a creative repurposing of desktop web assets for the mobile experience. Working closely with the the creative director at Shortlist Media, Wapple designed the mobile site from scratch - taking the needs of the mobile reader under close consideration. Once the designs were approved, Wapple embarked on the development of the Stylist site. The technical infrastrucure of the Shortlist site was preserved in parts and applied to the Stylist content feeds. Stylist continues to grow its userbase and looks to encourage further growth with exciting new features in 2013.
General Mills needed a quick turnaround (2 weeks) on an English/Hispanic campaign hub to be promoted on a number of ad-networks, featuring general product info & data collection for each of the brands.
Wapple built the 3 multi-language brand campaign sites in just 4 days and maximized the consumer experience with polls, fun facts and recipe integration.
General Mills required a web component to their latest Chex Party Mix brand campaign for both desktop and mobile.
Wapple worked with the brand to develop and deliver both versions of the web experience which integrated social media, video engagement and recipes. Naturally using Wapple tech we were able to detect the users device and deliver an optimized experience as well as create a unique experience for tablet users.
As part of an alliance between Unicef, Ogilvy, Wapple, MediaCom and various other partners, Wapple was asked to design build a mobile experience for Unicef's Speak Up campaign.
The results are the first time that it has been proved that an almost purely mobile focused campaign can have brand impact for a charity brand in the UK. It provides a clear signal that consumers can be influenced by mobile advertising. Overall results showed a %5.1 increase in association that UNICEF improves the lives of children. Laila Takeh, Head of Digital Engagement at UNICEF UK, said ‘We were delighted to be able to pilot a mobile marketing campaign at scale, and on a very important topic.’