Mobile Internet Case Studies

RAC

Client: RAC
URL: http://go.wapple.net/rac

Brief:
To produce an attractive and feature rich mobile site to promote the RAC brand and to drive new registrations via the mobile internet. The site needed to function as a driver's resource offering safety tips and travel advice. The site also needed to include, Mapping with route planning functionality, this would include the integrating of Microsoft Multimap and would offer both map and aerial views to the end user.

What Wapple did:
This project required a range of new features and involved integrating with a number of third party applications like Microsoft Multimap. In addition to the sleek mapping functionality it was essential that the registration process was as seamless as possible, therefore a click to call function was used to link site visitors directly to a specific RAC telephone number at the click of a button. With Wapple's dynamic technology and extensive industry knowledge the RAC have been able to offer this sleek and attractive mobile site to their customers knowing it will render perfectly to every mobile device.

Result:
Using a combination of existing features and the creation of some interesting new ones the RAC site has been launched on time and boasts an impressive array of functionality.
Drivers can now access a wealth of useful information including maps and even driving directions from any mobile device and the RAC are able to measure the success of their 12-month mobile campaign through the click-to-call option.