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CeX, was established in 1992, (coinciding with the last major UK recession), and today, with the current market downturn proving to be even tougher, CeX is still providing an appealing retail proposition to consumers where CeX buy, sell and exchange a range of technology and entertainment products including mobile phones, video games, DVDs, HD films, computers, digital electronics, vision and music CDs. Customers can already trade their mobile 'phones, through one of its 90 plus stores in the UK or via it's web site - cex.co.uk.
With 100m second hand 'phones in the UK market and this figure expected to increase with Orange and Vodafone in the pre-Christmas rush encouraging their customers to trade up to a 3G iPhone, it is expected that customers will be keener than ever to change old 'phones for cash and re-cycle. The launch of a new mobile site makes it even more convenient for consumers to trade their old handset from the actual device itself if they wish.
Now CeX has launched a mobile site http://m.webuy.com where consumers can instantly get a valuation on the 'phone they are using or another they may wish to sell. They can also go to the web site to buy, sell and exchange their mobile as normal.
Robert Dudani, CEO of CeX said "Mobile trading is an increasingly important part of our customer proposition and by adding a mobile trading service to our retail and etail presence, this is an exciting step forward for us in a very competitive market place."
CEX's price proposition is that it aims to pay considerably more than the existing competitors trading only via web - using affiliate web marketing and now by adding the mobile channel, (complementing CeX's existing retail network and web site), CeX can now target potential customers in a much more direct and cost effective way by using SMS push campaigns, (with WAP link return path) and mobile banners that link to the CeX mobile site.
The service uses mobile internet technology to closely follow the transaction that already can be made via the web site. Olea Communications was appointed by CeX to explore the long term growth of the CeX digital business. Olea then engaged THT Consulting to advise on how best to deliver a mobile version of the web experience for mobile and write the initial brief for the service. After short listing 3 mobile development companies, THT recommended that Wapple could deliver the exacting requirements against budget, in a tight time frame, to launch pre-Christmas.
Leading mobile internet specialists Wapple were then appointed to build and host the mobile service, which included creating an API to communicate with CeX's central servers.
The mobile service is available across all handsets - from iPhones, to Blackberries, other smart phones to older handset models. Using Wapple's patent pending mobile web device optimization service it immediately serves up the make and model of the phone being used, plus network and renders the page images specifically for the entering mobile web device. All handsets traded in are repaired and re-cycled where possible through CeX's stores and web site.
For further information
www.cex.co.uk
CeX now have stores in the UK, Spain and the USA. CeX buy, sell and exchange a range of technology and entertainment products including mobile phones, video games, DVDs, HD films, computers, digital electronics, vision and music CDs.
Contact : Jonathan Cronin - Marketing Manager
Email : jcronin@webuy.com
Olea Communications Ltd
Olea Communications help businesses to develop and profitably monetise
their digital offerings by looking after and/or working alongside our
clients in all aspects of their business. For CEX, Olea has helped to
develop their mobile platform, develop and implement a broad search
strategy, create multiple advertising executions across a number of
different media as well as negotiate all media deals.
Contact :Peter D' Eugenio
DL: +44207636 5388
peterd@oleacomms.com
