Mobile Internet News

For the second year running, Wapple has created and is powering the mobile internet site for CMPi's Internet World show, the leading UK business internet and digital marketing event that takes place at Earls Court, 28-30 April. The site (http://internetworld.mobi) offers exhibitors and visitors a wide selection of news and information on the show. And because it uses the advanced Wapple Exhibit™ device profiling and optimization technology, the site will be delivered and displayed perfectly on any handset, from the latest smartphone down to first generation web enabled phones.

As a demonstration of Internet World's commitment to mobile, QR codes that link to the site have been printed on the show tickets. Visitors simply scan the code using their phone's camera and they will be taken directly to the Internet World mobile site. The rich content available on the mobile site includes; What's on Today, Internet World Highlights, Latest News and Exhibitor Listings.

"With this year's Internet World show reflecting the growth in the mobile internet, it is highly appropriate that the event has its own mobile site," says Anne Thomas, Chief Operating Officer at Wapple. "With more mobile phones in use today than PCs, the mobile internet offers tremendous opportunities, but with so many different mobile devices, screen sizes and browsers, the challenge is to make sure the Internet World brand and content are always displayed perfectly. Wapple Exhibit does this automatically; so it's just a case of 'design once' with Wapple Canvas and then deliver to 50,000+ combinations of devices and software."

Awarded best business exhibition at the 2007 Event Awards, Internet World is a forum that encompasses the central elements of corporate internet presence and all aspects of digital marketing, content management and e-commerce. Internet World is designed to educate business decision makers on the latest developments in the market and introduce them to the suppliers who can help them implement their online strategies.

"We are delighted to be designing and delivering the Internet World mobile site again as it is an exciting event that we will be exhibiting at ourselves," Thomas adds. "It will give visitors immediate access to the most up to date information so that they can better plan their days and get the most from the show."